Remembering where the iconic Ray-Ban Aviators came was the key concept of this new package design.

Presented and stored in a metal container resembling a rations box from WWII.

Wrapped in brown paper and tied with string to give each user their own personal packaged gift.

Concepts on using old news articles and paper. Articles that would include the history of Ray-Ban and Lieutenant General John MacCready.

Ideations on a new logo.

Remembering what made Ray-Ban so memorable.