Redesigning a complex youth conference website into a clearer, more scalable information system.

I led the UX and information architecture redesign of the public-facing FSY Conferences website, transforming a fragmented 100-page content system into a clearer 58 to 60-page experience for youth, parents, leaders, and staff. The redesign supported a Brightspot CMS migration, improved content governance, and created a stronger foundation for global conference operations.

A public website serving a large conference ecosystem.

For the Strength of Youth Conferences are large-scale youth events designed to support spiritual, social, and leadership experiences for youth around the world.

The public website needed to serve several audiences at once: youth participants, parents, stake leaders, session directors, FSY administrators, international coordinators, young adult staff, and support teams.

My primary responsibility was leading the UX and information architecture redesign of the domestic public-facing FSY Conferences website. I also supported connected registration, admin, and international tools that shaped the larger service experience.

The site had grown into a maze of duplicated pages, hidden paths, and shifting navigation.

The previous site had grown over time into a large and fragmented information system. Users could land on the main page and see six large image-based navigation blocks, but once they clicked deeper, the navigation changed.

Pages often linked to other hidden pages, making it difficult to understand where users were, where they came from, or where they should go next.

Parents, youth, and leaders often needed one specific answer quickly, but the structure forced them to dig.

I was the main UX owner for the public-facing FSY website overhaul.

I was responsible for evaluating the existing experience, identifying structural issues, leading the information architecture work, and partnering with product managers, subject matter experts, engineers, and the Brightspot team to bring the redesigned experience forward.

The first step was understanding the true shape of the content system.

The work began with a full review of the existing site. We audited pages, reviewed navigation patterns, identified outdated content, and looked for places where users were pushed into unclear or repeated pathways.

Card sorting helped reveal where users expected to find information and confirmed that important content needed to move higher in the structure.

The research showed a clear need for fewer doors, clearer labels, stronger wayfinding, and a calmer experience for users arriving with specific questions.

From roughly 100 pages to a cleaner 58 to 60-page system.

The largest strategic shift was moving the site away from internal structure and toward user intent. Instead of asking users to understand the organization behind FSY, the new structure helped them find the next thing they needed.

Turning a country selector into a clearer front door.

The country selection experience already existed, but it lacked context. Users were asked to select a country without enough explanation of what FSY was or why the choice mattered.

I helped improve the entry point by adding a clearer title, supporting explanation, a call-to-action that guided users into the country list, and a translated video to introduce the FSY experience in a more global and human way.

This helped the experience feel less like a form field and more like the front door to a worldwide youth conference system.

Redesigned pages built for clarity, publishing, and scale.

The new public-facing pages were designed to make key information easier to scan, understand, and maintain. Instead of burying details across disconnected pages, the redesigned experience brought important content forward through clearer layouts and stronger page hierarchy.

These pages also needed to work within Brightspot, support translation workflows, and give content teams a cleaner structure for future updates. Here are a couple new pages.

The public website was one part of a larger FSY service system.

Although this case study focuses on the public website, the FSY experience extends beyond public content. I also contributed to connected tools that support the broader conference ecosystem, especially for international workflows.

This broader work helped me design the public site with a clearer understanding of the full FSY journey, from discovery and registration to session operations and on-site support.

A cleaner, more useful website with a stronger foundation for growth.

The redesigned FSY website launched with a clearer structure, more predictable navigation, and a more maintainable content foundation.