Solo
Built and led UX department for Solar Sales Company
Solar Proposal Software
Lead / Manager of UX Department
May 2021 – Jun 2022
Hybrid
Scope
Proposal creation • Real-time editing • Presentation workflows • Design systems • Team leadership
Timeline
Multi-year engagement
Team
Product, Engineering, Sales, UX (built and managed)
Solo — Executive Summary
Founded and led UX (0→1)
Designed proposal creation + presentation workflows
Built UX systems that scaled with product growth
Partnered closely with Product and Engineering
To tackle Crosby's challenges, our team adopted a collaborative and adaptive approach, uniting design, product management, and data insights.
This flexible process facilitated rapid iteration while addressing evolving requirements.
By focusing on user-centric design and seamless integration, we delivered an enhanced commerce experience that reduced friction and empowered businesses.
The streamlined interfaces and intuitive navigation fostered user engagement, while the cohesive visual language elevated Crosby's brand presence. Ultimately, our efforts led to increased client satisfaction and solidified Crosby's position as a leader in the competitive commerce industry.
