CATALOG
Two wheels, one click: Redefining Gardona’s online store with a customer-centric approach.
About Gardona
The OC Tanner Award Store
Where recognition points turn into employee rewards
OC Tanner’s catalog is one of the main experiences clients and their customers interact with, along with being a key to revenue.
ROLE
UX Designer
TIMELINE
May 2021 – Jun 2022
LOCATION
Remote
challenge
With the backend being outdated, the overall experience of navigating, selecting, and checking out, and poor customer interactions OC Tanner was seeing a negative affect on customers not using their points, getting frustrated with knowing about their orders and not being reminded on how they earned their points in the first place.
We (Product Manager, Myself, and Dev) set out to rebuild and design a new user-friendly experience for our clients and more importantly users.
process
Two Focus Points
Create a more up to date, user-friendly flow, and experience of the overall catalog.
Design for multiple checkout scenarios. Factoring in pain points customers are having once they have placed their order.
For the main catalog backend and front end, we focused on out of the box Hyrbis with implementing our UX Design Library. We also tested user flows and navigation flows with internal and external users. We also Beta tested the new catalog with one of our clients in Australia and will be releasing our new store to clients and continuing to monitor and test through Pendo and A/B testing.
Whats New
We added a new standard home page to land our users on. We focused on a clean understandable experience users use on different large e-commerce sites. We are adding better descriptions to products along with more dynamic photos. We are also implementing ways to have customers select their favorite categories. With this new experience, we are now showing highlighted comments reminding the customer when they were appreciated and why they can pick out an item from the catalog. We want to make sure that when someone is appreciated that their experience doesn't stop with a comment or getting points but as they pick out something from our catalog and hopefully once they receive their item.
Outcome
The result of our collaboration with Gardona is a distinctive, user-centric app experience that emphasizes the brand's commitment to sustainability, convenience, and reliability.
The refined platform simplifies scooter location, rental, and navigation, streamlining the process for riders.
By focusing on accessibility and user needs, Gardona's revamped app enhances customer satisfaction, solidifies its market position, and fosters continued growth in the competitive micro-mobility landscape.
