Project Name

Overview: This project was a part of my course, HCC- 729 Human Centered Design. Main objective was to learn various user research methods, conduct usability testing and integrate feedback to improve designs.

Client: Erin McGonigle, Director UMBC Bookstore. Click to view website

Methods used: Contextual Inquiry, Competitive Analysis, User Interviews, Personas, Heuristic Evaluation, Task Analysis, Prototyping, Participatory Design, Usability Testing

Tools used: Marvel App, Figma

Team: Sneha Karandikar, Shubhi Shah

Role: Although we contributed in all the phases of design and research, I was responsible for outlining questions for user interviews, deriving design mandates, drafting user personas, organizing participatory design sessions and prototyping

 

 ____ PROBLEM

How to improve the user experience?

  1. …

 

____ PROBLEM STATEMENT

 

____ DESIGN PROCESS

We followed a simple Design Thinking process which emphasizes on understanding user needs, evaluating them, mapping design solutions, validating the designs by conducting usability tests and integrating the feedback. Key learning points from each phase were used in the next phase to make better design decisions. The design and testing phases are in a loop to justify the user centric design process. 

 

____ DISCOVERY

Conducting user research to understand user needs, behaviors and common practices.

 

____ DESIGN

 

____ SOLUTION

 

____ CONCLUSION / GOING FOWARD